(7 hours ago)Rob44 wrote Can anyone answer me this. As an operator which is better a bus carrying 5 passengers at £5 a head or a bus carrying 50 at £1 a head. seems oblivious but is it really?
Simple economics.
Lowering price, can increase demand.
There are many examples of it working.
However, you can have the cheapest product on the market. But if it doesn't work and doesn't do what customers want. Then that product isn't going to sell.
If you've got a product which has an audience who can't or won't look at an alternative, they will pay whatever is required of them. Regardless of how poor it actually is.