Service route branding? Are you mad? It doesn’t work here because of the tight allocations and GNE have trashed their branding over the past few years. Nobody takes it seriously and it doesn’t grow brand loyalty

And why bother building any route branding when in all reality, you’re probably going to lose all of your work to stagecoach or metro line in a few years when franchising kicks in.

If I was the cynical cost cutting type at head office I’d cut the entire commercial team, I don’t and won’t need them