- A North-South Tyne alternative to the Metro with the need to change in Newcastle City Centre.
- Offers a direct service and quicker journey times for work and leisure purposes.
- Follows the 301 route between Newcastle and Percy Main operating Hourly.
304 - Sunderland - Fulwell - Cleadon - Harton Nook - Westoe - South Shields - Tyne Dock - Tyne Tunnel - Silverlink - Cobalt - West Allotment - Northumberland Park - Shiremoor - Earsden - Whitley Bay
305 - Sunderland - Fulwell - Cleadon - Harton Nook - Westoe - South Shields - Tyne Dock - Tyne Tunnel - Royal Quays - North Shields - Tynemouth - Cullercoats - Whitley Bay
- 304/305 would interwork providing a Clockwise/Anti-Clockwise Loop of North Tyneside operating to a combined frequency of Every 15 Minutes on common section of the routes.
- Reinstates lost links from 80's to 00's from Sunderland to Whitley Bay whilst serving integral parts of the North East Coast enabling a more commercially viable service.
- Services an expansion on the existing Service 24 (Sunderland-South Shields).