(Yesterday, 1:40 pm)ne14ne1 wrote And countless more proof that a plain uniformed bus fleet does the job and it’s actually a cohesive, frequent, reliable & integrated experience the public is after, not an array of colours and names specifically?
Worth noting both your examples are municipally owned and therefore ran for the public and not for profit.
Tbf I could see the argument if the brands were unique and effectively replaced the route number or on corridors.
Trent Barton for that are good as arguably remembering you need a Indigo bus to get home is arguably easier that the 205 or whatever
When you start having multiple routes under one brand which go in opposite directions then it's pointless.
The Leeds system is quite good with corridors aswell imo. Be handy in places in like Newcastle where you could have the 306/307/308/309/350/351 as the Coast Line and 30/31/35/43/44/45 as the Great North Line or whatever so people know what goes where but I don't believe the buses are branded though.