(23 Feb 2014, 6:39 pm)Dan wrote If you brand all of those services and totally ignore the route hierarchy, you may as well brand them all.
Brand them all, you reduce your red spares. You have even fewer options when it comes to allocations. You struggle.
Also means that branding loses its effect because you have services which are only just making profits which are branded. These couldn't justify professionally designed liveries either, so the quality of your brands is reduced.
Costs are increased because you'd be repainting older vehicles which would have otherwise been in a 'red spare' livery...
Flip side of the coin is that there needs to be a better designed corporate livery then. Got to be one or the other for me?