(18 Apr 2026, 10:47 am)Kimlfixit wrote I can see them rebranding after all the good bits get franchised off and they are left with just Leicester, Beds and Bucks and Teesside that make any meaningful profit. 

Until then, it would be a waste of time and money.

Aye probably, not sure it would be a waste of money beforehand though. They're painting pretty much everything anyway so might aswell paint them into something new rather than a livery which was launched nearly 10 year ago now and a fair chunk of the fleet still isn't in it.

First imo done a good job with a rebrand, with the local liveries, a few year back as beforehand they were absymal aswell. Obviously they've gone back to a fleet livery but that's fine as they've refreshed their brand really - ignoring the crazy timetables. Not saying doing local brands as it's a bit past it now but imo it can work.

Arriva is just the new First really.