(19 Aug 2026, 9:39 pm)Adrian wrote One thing is for sure. For 17 brands to come and go within the space of five years, it shows that ROI modelling and cost analysis is an alien concept to the bus industry.

Looking back, can anyone think of any goals that have been achieved through that exercise?

There is more when you add the Refreshed look brands.

and to be honest, it felt like there was nothing achieved with these new names because when they were branded it was just a repaint and retrimming of the seats (if any had the Go Moquette). Only thing it probably only achieved was swapping around vehicles in preperation of the Clean Air Zone (that was supposed to start in 2022 but started in 2023) such as the XLines 16' Plate Streetdecks being swapped by the B5LHs so the Streetdecks could become CAZ spares. Coaster became compliant. Then in 2022 GNE did the big Second Hand vehicle buyout of the 30 2012 Gemini 2s and however many Enviro 400s they got.

Other achievement I could say is that they all had the Fleet matching livery style except for the Voltra, Quaycity etc

None of those brands did any good especially now when it seems the original "Core" brands like CityRider will probably be dropped next year.

As for the Refreshed look brands:
Durham Diamond
Tyne Valley 10
Angel (better look late 2020 early 2021)
Connections 4
Few XLines switch arounds