(19 Aug 2026, 10:16 am)220631612 wrote X-Lines had potential but they massively overused it. Realistically it should have just been kept on the X9/10 and X20/1. Realistically there is a place for some localised route branding but Go North East made it far too complicated and as such ruined the entire premise.

imo X-Lines was the worst out the lot.

They replaced recognisable brands like the Red Arrows and Red Kite with a generic brand which meant nothing to no-one. 

There was a reason why Arriva scrapped Sapphire / MAXX and Stagecoach scrapped Gold, the unique things of those brands basically came the new standard across the board and it was outdated before they even launched it.