(26 Feb 2014, 10:26 pm)aureolin wrote Maybe, but they're not a public body taking a gamble during massive austerity cuts. A commercial bus operator reduces its fares and it just doesn't make as much profit. Customers win and shareholders lose out. If what Nexus are doing fails then it's ultimately the tax payers who lose out.
And if the gamble pays off (like it did when Day Rovers were reduced in price)?
We all know that the commercial operator won't want to see a dip.in year end profits, so will look to raise revenue in other areas if their promotion doesn't work - so passengers in other areas lose out, as the £3.15 fares are rolled out and standardised across even more areas where competition doesn't exist.