(26 Feb 2014, 10:39 pm)andreos1 wrote And if the gamble pays off (like it did when Day Rovers were reduced in price)?
We all know that the commercial operator won't want to see a dip.in year end profits, so will look to raise revenue in other areas if their promotion doesn't work - so passengers in other areas lose out, as the £3.15 fares are rolled out and standardised across even more areas where competition doesn't exist.
If the gamble pays off then they've been very lucky in my opinion. This a case of needing to increase use sales 15%-20%. They need to, in a year, double sales. Anything less is a drop in profit. It's a massive ask for any company never mind Nexus.
This is by no means an attack on Gold Cards, but more so on the level of decrease that has been applied. Even though the percentages were high (about 18% I think?) when they reduced student and young person tickets for 2014, the biggest decrease was no more than £5.00 from the top of my head. The majority of other tickets rose again. Averages:
2011 - 6.5%
2012 - 5.8%
2013 - 4.1%
2014 - 2.5%