(27 Mar 2014, 10:09 pm)aureolin wrote I do agree from a targeting point of view, but going back to solely paper based consultation is a massive backwards step. I'd rather see investment in a digital solution to this. They have a huge wealth of data in front of them to target the right audience, and then personally invite them to an online consultation.
Pull a report from the Key database for example. Select passengers who live in the area, or use the affected services x many times a week. Email them a link and pass code. That data should form the basis to your results, and any additional paper forms should simply complement. Assume similar data can be pulled for ENCTS and POP smart cards ?
It would allow for greater ease in collating the results, that's for sure. With the digital divide in mind, especially for those who hold ENCTS cards, I do feel a paper leaflet is something which is easier for those filling out the form.
I'd imagine that someone could pick up a leaflet on board the bus, fill it in and give it to the driver of the bus to hand in to the depot at the end of his shift (who would in turn give it to the apt department).
However, for a lot of people (especially fare paying passengers), there's a sense of simplicity about doing it online. I prefer to fill things out online too, but I'd assume that the company had their reasons for going for paper only.