Building on the points made earlier in the main GNE forum, thought it would be worth making a new thread to discuss and compare branding and the different strategies operators use.

Whilst inovative 6 or 7 years ago with the funky colours and imaginative names, personally I think GNE have gone too far.
Having worked and spent a lot of time in Nottingham, it has been a success down there, however the network is totally different, with the majority of routes being similar to Stagecoach City Centre to Estates type services.

However when looking at ANE or SNE, their branding isnt as brash or over the top as the ones GNE have and they still maintain their corporate identities.