RE: Go North East
There are some brands with actual meaning, for example, the 'Crusader' represents the Jarrow Crusade, and 'Blaydon Racers', the 'Blaydon Races' event - most of them don't though. Personally, I think as of late, Go North East have got pretty lazy with their branding - especially 'Crusader' and 'Highwayman' lately - and it reflects badly on them, as the brands then mean less and less.