I never really saw the point of it to begin with. For me, the constant re-painting and re-branding of certain services must cost the company money, and, although I've been told that the cost isn't that much, I am still of the opinion that any savings made (by not branding) could be passed on to the customer through reduced fares: a tried and tested way of attracting new custom.

With flagship or long-distance routes, then yes, maybe there are marketing opportunities available to promote the route and attract new customers (however skeptical I may be) through a clever brand-name and dedicated vehicles. But for other routes, like the 69 - a route that has seen two brand-names attached to it (Kingfisher and Pulse) - why bother.

Personally, I would like to see the introduction of two brands. A standard corporate identity used for the majority of services; and the introduction of an old 'Express-Link' type identity which symbolises comfort and luxuriousness for flagship (with localised decals for the 10 and 21) and express services.