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RE: Branding
(30 Apr 2013, 8:57 pm)lesybear2002 wrote Hi, totally agree with core routes being branded but its far too often now where branded buses on wrong routes. I once saw an Orbit Versa on the 58 on the same section of route it shares with 51/52. Most people assume its 51/52 because of the colour without checking the number!

That's exactly the problem. Martin Harris once told me on openline that the company's aim was to market a bus service recognisable as a brand. That doesn't work when brands are mismatched. It's exactly the same principal as buying an iPhone, and finding a Nokia 3310 in the box. Nowt against the latter like...
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Branding
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