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RE: Branding
With regard to the ten and 21, are these flagship routes only because of the marketing, branding etc.
In my mind a flagship is something which leads by example and is something to be proud of. Services which regularly have service changes and revisions or rebrands surely aren't the finished article and can't be used as that flagship example due to that up-heaval.
Whereas a settled brand or service, could be viewed as a flagship?

Branding
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