(03 May 2013, 8:40 am)Venturego wrote Maybe this will be taken out of the Bus Operators' hands when Nexus introduce Quality service contracts (and if Lord Adonis' report is taken on board. a larger PTE covering Nexus' area plus Northumberland & County Durham (LA7) - We would then have a region wide brand (as London transport) with only small legal titles indicating operating company.A region-wide brand would be a case of "chucking the baby out with the bathwater" - it would be a disaster, removing all the benefits that GNE, SNE and now Arriva have proved come from good marketing.
And don't forget that Nexus' believes it works, too - why else are Quaylink and Sunderland Connect in distinctive liveries?