(11 May 2013, 8:47 pm)Venturego wrote "Childish" images with no heritage should be now considered"past sell by date" (which would see end of a vast majority of brands.... Fab 57 / 56, East Durham, Diamond, Drifter, Lambton Worm, Pulse, Pronto, Highwayman, Toon Link, Whey Aye 50, South Tyne, Crusager, Centurion, Pulse, Simplicity...... etc...etc....
The 'Crusader' does have heritage? It's a tribute to the Jarrow Crusade. Although, I think you are right in saying that branding is a bit overdone nowadays.