Yes but like all other companies you will find cheap fares in areas of competition. In places where there is minimum competition the fares can and are atrocious. I have no choice but to pay £91.10 each month for a network one as I cannot commit to just one operator but I would love to.
At the end of the day. If a bus company cannot fund a service themselves and an evening service has to be funded by nexus. Then yes any operator is welcome to operate. If your not happy about not being able to use your ticket. Buy a different ticket then.