(13 Jun 2014, 7:50 pm)Robert wrote So why the hell dont they just brand them as 'Sapphire'. Surely something must be different.
The only notable difference (beside the branding of course) is that MAX branded buses do not have plug sockets while Sapphire does, but both have leather seats and free-wifi. Addtionally only Express Services will be upgraded to MAX specification (i.e any which have a route number beginning with X) while any type of service can be upgraded to Sapphire specification.