After this week, I'm a big fan of the way branding is done on the south coast. They brand routes in such a way that they never lose their corporate identity, and everyone clearly knows it's a Brighton & Hove bus. Few examples;

Service 49 branding.


Service 25 branding


'The Key' advertising branding.


Another thing I noticed is that a lot of buses that went towards Brighton (and some other) Station had a British Rail logo above the blind. Quite a good idea.