Overheard an amusing conversation this morning which made me chuckle.

Standing in the bus station, a bus pulled in.
The three people standing next to me had the following conversation:

Guy 1: Is this the bus?
Guy 2: Nah, it's a Northern.
Lass 1: No it isn't, it is Go North East.
Guy 1: It is Go ahead, it says on the side.
Guy 2: Well the proper name is Go ahead Northern.

At no point in the 5minutes I was standing alongside them, did they mention the brand name of said route.