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RE: Branding
(01 May 2013, 9:51 pm)Andreos1 wrote With regard to the ten and 21, are these flagship routes only because of the marketing, branding etc.
In my mind a flagship is something which leads by example and is something to be proud of. Services which regularly have service changes and revisions or rebrands surely aren't the finished article and can't be used as that flagship example due to that up-heaval.
Whereas a settled brand or service, could be viewed as a flagship?


In terms of the Angel it's flagship in that its the original route (or part of) Northern General.

Secondary would be frequency, the fact it no doubts generates masses of profit on the busiest and most lucrative corridor and that it serves 2 major cities and 4 major towns

Similar to BA001 is the British Airways flagship route and Iberia's is the MAD-BCN route

Branding
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