(01 May 2013, 9:51 pm)Andreos1 wrote With regard to the ten and 21, are these flagship routes only because of the marketing, branding etc.
In my mind a flagship is something which leads by example and is something to be proud of. Services which regularly have service changes and revisions or rebrands surely aren't the finished article and can't be used as that flagship example due to that up-heaval.
Whereas a settled brand or service, could be viewed as a flagship?

I'm not sure about that, as the 21 has had 4(?) rebrands since it started and the vehicles were essentially downgraded each time until the new hybrids arrived. I don't really think branding is that important, and having fewer branded routes allows for greater flexibility when it comes to vehicle allocation. I don't, however, agree with scrapping branding altogether.

Just look at the original brand - (Photo from Wikipedia)
http://tinyurl.com/l32ussg

Then after the Mylenniums came this - (Photo by Simon Davison)
http://tinyurl.com/mzq5ger