Probably not.

Buses services change far too often for passengers to have any sense of emotional attachment. Brands, for the most part, mean nothing especially when branded buses do not appear on the routes to which they are allocated. Late night and early morning services are becoming more of a rarity. These are the types of routes that seem to evoke the most memories as people are either travelling to work with their workmates or coming home (sometimes inebriated) from social events. (There are, of course, other examples that could be used like scholar services)

Nowadays, if you start work before 8am, it's unlikely that the bus (or other forms of public transport) is suitable for your transport needs. If you are travelling back from any social occasion anytime after 10:30 pm, again, it's unlikely that the bus will be suitable. Obviously, this scenario doesn't apply to the 39 which will no doubt have both early morning and late night services, but for the towns and villages of the surrounding hinterlands, it does. The obvious transport alternative would be either car or taxi. If you are using this alternative then why would you remember the bus.