(12 Nov 2014, 9:13 pm)Andreos1 wrote Don't forget - Windows Phone is growing very rapidly.
Already taking over Blackberry and making up the market from elsewhere - including ios and android users.

However, I don't know if analytic programmes pick up the difference between a desktop windows or windows on a mobile device.
Ditto, on a wifi landing page.

Although there may be some initial cost in launching an app on a new platform, it can instantaneously encourage users into a company.

I can think of several (inc the Premier League Fantasy Football site), that have apps sitting on my windows phone.
As it stands, I aint going to and cannot download anything from ANE or GNE.
I am just one of many customers, that the company can't or won't embrace.
The others, being Blackberry or Symbian users (both on a downward spiral) along with those who haven't embraced technology, either by choice or not.

Those people form quite a significant proportion of the customer base, possibly more than iphone/android users - who can have information sent to their hands, by a flick of a button in bus company towers.
The (possible) majority need to chase information, taking time, effort and potentially costing for the privilege. 

Information needs to be accessible to all and needs to reach all customers/passengers with ease.