(12 Jan 2015, 8:28 pm)Andreos1 wrote I would love to see the profiling/research relating the impact of branding on passenger numbers.

Not cos I am a cynic or owt, it's just that apart from the initial interest, branding does nowt for me.

Going back to the days of the PTE, ExpressLink (apart from those coach seats), Superliner, Go Gateshead, VFM, Wear Buses etc to current brands, including Gold or Max (yet to do Sapphire) - it just doesn't float my boat at all.

Whether I expect too much, I ain't materialistic enough to indulge, or just enjoy the basics who knows.
Anyone else the same?

Have to say if I am going anywhere new, then branded routes do help as they stand out from the "standard" routes and make them much easier to understand for me. For example the A shuttle that I used in Luton was branded separately as part of the Busway services, ran every 15 minutes with branded buses very rarely seen off route (though it does happen...).

Branding only works when its done properly of course...