(30 Jul 2013, 5:38 pm)CatsFast101 wrote I must admit, although it holds no meaning or route specific, I think simplicity could be something that could be a new to north east generic livery building upon their 'Simple' fare structure. 'Simplicity by Go North East' as a new company branding getting rid of the bland boring Red Northern. The whole price guarantee stuff would have to be twisted to use there 'simple fares' spiel. But I think it's certainly not the best brand but far from the worst and by gone it could be an improvement on red northern!
I guess they must have plans to expand the Simplicity brand - if the 61 is getting Drifters off the 60, then the Simplicity ones must be going lets say to the 39 (might not be, but just for arguments sake). Unless whatever they go onto is to join the Simplicity brand, there'd be no reason to have left their branding on while they covered the 61. If they had been e.g. going Doxford Clipper brand, then surely GNE would have removed all the Simplicity vinyls, so they operated on the 61 in plain purple, instead of a completely wrong brand, then repainted them once they went onto e.g. the 39. I guess the fact they haven't done this implies that the 39 (or whichever route they are earmarked for) will be going Simplicity?