People need to stop relying on route branding, if the people read the desty then they'll be fine.
An OAP at a bus stop near me, accidentally got on a Coaster-branded Omnicity, thinking that it would take her to Newbiggin because it had "Coaster" on the front, not knowing that the bus behind it was the X21 to the actual coastal town of Newbiggin.
RE: Arriva North East: Latest News & Discussion - February 2015