I don't see how Arriva could have just created a brand new corporate livery and have all the NSAs, wifi and power sockets in there. Of course with leather seats but black.
MAX and Sapphire just don't make sense. Why cherry pick routes to have so called "posh" and "sparkle" included in them. Sapphire, if it really wants to sparkle, should have staff who care if the wifi doesn't work and take the bus off when a change appears and replace it with a Sapphire spare. Seats which offer more comfort (of course 2x2 seating), no matter how much it costs.
RE: Arriva North East: Latest News & Discussion - March 2015