(06 Apr 2015, 11:00 pm)roar wrote By operating a Saturday service would reduce the cash sum that was made today. Twice the expenditure dose not mean more profits.
Surely it is about planning and playing the long game though?
Invest in Bank Holiday services, run it well, promote it well and what may be quiet initially and not returning the levels seen on a normal working day, should see an increase into the future.
It is like when shops first opened on a Sunday. They were quiet initially, but gradually footfall increased and behaviours adapted.
People can only use what is offered and put in front of them.
It goes back to what you were saying about the industry lacking flair.