Although I don't like the new branding, I do think it is an improvement on the last branding. I thought the same about the last branding compared to the original branding, too, so at least we're heading in the right direction if nothing else?
I do think the Kingston Park puns have been over-used, though. Perhaps rightly so, one could argue, as I believe the X47 offers the fastest journey time between Newcastle and Kingston Park, with the Metro taking a few minutes more (when they don't bunch up in twos and threes, that is)?