RE: Stagecoach North East - Latest
(20 Oct 2013, 4:10 pm)citaro5284 wrote I wonder why they don't do anything like the above. Why not advertise the fact that they have spent millions on new buses
I can see it from both sides. I personally think it's great what GNE and Arriva do for example, with promoting and marketing a new service, whether that be brand specific or greener transport. I can also see it from (what I'd perceive to be) Stagecoach's point of view. They're only replacing operational assets that have ended their usable life after all. Would you see Sainsburys shout and scream from the roof tops if they'd replaced all their tills once they reached EOL?
What'd be more interesting is to see the loading figures before and after some of these relaunches? For example, the GNE X1, 21, M1/4, and Arriva's 308, 2, 11 and 12. If I was investing in marketing campaigns, I'd want to see a steady increase on loadings post re-launch.