RE: Go North East - Fares increase again 23rd October 2022
(18 Oct 2022, 6:57 am)Storx wrote I know a lot of you are moaning about the prices going up but imo the biggest cock up was reducing the prices in the first place. It was a sign of desperation in a bad time which has totally backfired in the long term. It's very easy to drop prices but to then put them back up isn't so easy so it's not surprise there's been 3 rises recently.
The price decrease done nothing and Arriva and Stagecoach's numbers are back upto a similar level including in evenings, the catch 22 is they still have the full revenue they had before Covid.
Price cuts aren't the answers to getting people on buses as Andreos always says, it's the fact buses don't go to where people want that's the problem. It's no surprise really the long routes, which has the biggest reduction which are getting wiped out quickly are the ones being cut. I wonder if some routes would be still more frequent ie. the X45/X46 if passengers were still paying more or the Sunderland local buses.
Whilst I think buses going to the places people need to be, is a huge factor. It is only part of the issue.
Prices are one.
Timetabling another.
Whack in a decent standard of customer service and reliable buses, that rock up when they're supposed to and they're on to a winner.
These are all internal factors, well within any organisations control.
A piecemeal approach or one that doesn't look at the bigger picture will never work.
The fare offers were good in the way that it can help attract those flexible/elastic customers.
But if it doesn't and you're left with the same old inelastic customers along with poor customer service, routes that go where the operator wants you to go, a hub & spoke model that has awful connections and a service which is pretty shite (when it does turn up), well then they're probably going to be well out of pocket.
Raising fares and not looking at any of the other internal factors is like blowing your left foot off with a shotgun, when the right foot is still in plaster from the last round of half-arsed decision making.
'Illegitimis non carborundum'