(03 Oct 2023, 9:53 pm)Ambassador wrote Yeah he did some really odd things with fares, not sure who the commercial manager or finance bod was was but they surely should have challenged it?
Chester depot was a masterclass in nuclear employee relations and the associated routes like the 21 et al have never recovered
Yeah totally agreed, absolutely bonker policy. It's just basic GCSE economic stuff that reducing the price is not the way to make more money unless your advertising something new, so maybe an introductory fare for a new route etc to get people on board but by god you need to make sure it's 100%. Like the North Tyne Rockets, all fares for 50p for the first week would have been good use of fares but not for months on end.
I still don't get what the goal was, as if someone wanted to use the bus they would've and if someone is using it purely because of the low fare as soon as you put it back up they were always going to disappear again. In that same time, some of the those low fares passengers could be pricks which could alienate the usual punters or alternatively the buses being busier full of cheap fares again could've alienated a normal passenger especially at the time - covid etc.
Reminds me of some comedy sketch (Bored) on YouTube where the manager gives out free samples of £200 headsets because it works with biscuits in supermarkets sort of stupidity. It might work with a box of Pringles, but never with public transport.