(09 Nov 2023, 9:47 am)mb134 wrote According to the council website, Gateshead alone has a population of approximately 196000.
A survey of 500 people covers just 0.26% of that, and that's just of Gateshead. Not exactly a huge sample size.
They've made changes to routes and services based on a similar proportion.
There was one famous night when the long-gone/never seen eazypeazy tried to defend sample sizes.
Quoted some books/stats/models at him/her and we didn't see much of them again.
But getting back to the main topic; it's quite remarkable they would go to so much trouble in hiring in and procuring the use of a research company and then use such a small proportion of the public to pin their hat on.
How much of the £238k was spent on this research? Can't see it being free.