(25 Nov 2014, 12:46 pm)Scott wrote Go North East could ignore the results of the public consultation if they wanted to. I don't beleive for one second that they would, but there is no legal requirement for them to adjust their plans.
You're quite right in suggesting this, but what would the point have been in the company undergoing the costs to carry out this consultation in the first place, if they only planned to ignore the feedback?
It's crucial to listen to your customers, especially in areas where there is a large amount of competition. Stagecoach has a large presence in Sunderland, and I'm sure if Go North East doesn't listen to its customers, local councillors (representing residents of Sunderland) and Nexus (to a degree), then Stagecoach would be happy to snap the unhappy customers up... This obviously isn't what Go North East wants.