Sunderland District | A new network of brands for services in Sunderland

North East Buses Local Bus Scene Go North East Sunderland District | A new network of brands for services in Sunderland

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ne14ne1

1526

14 Jul 2021, 9:37 pm

#101

(14 Jul 2021, 7:33 pm)54APhotography 8332 made it's first trips out today in Berries livery, caught on the last full turn of the day in Hollcarrside

8332 NK11HJC | Optare Versa V1110 8332 travels along Fenside… | Flickr

Those colours clash terribly.

ne14ne1

14 Jul 2021, 9:37 pm #101

(14 Jul 2021, 7:33 pm)54APhotography 8332 made it's first trips out today in Berries livery, caught on the last full turn of the day in Hollcarrside

8332 NK11HJC | Optare Versa V1110 8332 travels along Fenside… | Flickr

Those colours clash terribly.

cbma06

2669

15 Jul 2021, 8:36 am

#102

(14 Jul 2021, 9:37 pm)ne14ne1 Those colours clash terribly.

Doesn’t look to bad as it’s darker, I thought the orange and red on the 56 clashed terribly

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cbma06

15 Jul 2021, 8:36 am #102

(14 Jul 2021, 9:37 pm)ne14ne1 Those colours clash terribly.

Doesn’t look to bad as it’s darker, I thought the orange and red on the 56 clashed terribly

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Adrian

9616

15 Jul 2021, 10:16 am

#103

(14 Jul 2021, 9:37 pm)ne14ne1 Those colours clash terribly.

They go together quite nicely tbh, but the Sunderl And District stands out like a sore thumb.

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Adrian

15 Jul 2021, 10:16 am #103

(14 Jul 2021, 9:37 pm)ne14ne1 Those colours clash terribly.

They go together quite nicely tbh, but the Sunderl And District stands out like a sore thumb.

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cbma06

2669

15 Jul 2021, 10:48 am

#104

(15 Jul 2021, 10:16 am)Adrian They go together quite nicely tbh, but the Sunderl And District stands out like a sore thumb.

Should of painted the front half in SDO colour and if it had to be branded then there could of had blue berries

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cbma06

15 Jul 2021, 10:48 am #104

(15 Jul 2021, 10:16 am)Adrian They go together quite nicely tbh, but the Sunderl And District stands out like a sore thumb.

Should of painted the front half in SDO colour and if it had to be branded then there could of had blue berries

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54APhotography

901

15 Jul 2021, 11:39 am

#105

(15 Jul 2021, 10:48 am)cbma06 Should of painted the front half in SDO colour and if it had to be branded then there could of had blue berries

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Idea for 5369-5376 Big Grin

54APhotography

15 Jul 2021, 11:39 am #105

(15 Jul 2021, 10:48 am)cbma06 Should of painted the front half in SDO colour and if it had to be branded then there could of had blue berries

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Idea for 5369-5376 Big Grin

Train8261

1016

16 Jul 2021, 8:08 am

#106

Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Train8261

16 Jul 2021, 8:08 am #106

Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Andreos1

14274

16 Jul 2021, 9:57 am

#107

(16 Jul 2021, 8:08 am)Train8261 Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

'Illegitimis non carborundum'

Andreos1

16 Jul 2021, 9:57 am #107

(16 Jul 2021, 8:08 am)Train8261 Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

'Illegitimis non carborundum'

V514DFT

2290

16 Jul 2021, 10:09 am

#108

(16 Jul 2021, 9:57 am)Andreos1 Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

Red Tomato Sauce Wink

Kind Regards
Tez

V514DFT

16 Jul 2021, 10:09 am #108

(16 Jul 2021, 9:57 am)Andreos1 Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

Red Tomato Sauce Wink

Kind Regards
Tez

streetdeckfan

4715

16 Jul 2021, 10:37 am

#109

(16 Jul 2021, 9:57 am)Andreos1 Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

Blue bananas...

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streetdeckfan

16 Jul 2021, 10:37 am #109

(16 Jul 2021, 9:57 am)Andreos1 Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?

Blue bananas...

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JP6004

1833

16 Jul 2021, 11:03 am

#110

(16 Jul 2021, 10:37 am)streetdeckfan Blue bananas...

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Sounds like a trippy Ready Steady Cook

JP6004

16 Jul 2021, 11:03 am #110

(16 Jul 2021, 10:37 am)streetdeckfan Blue bananas...

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Sounds like a trippy Ready Steady Cook

Michael

19188

16 Jul 2021, 5:57 pm

#111

(16 Jul 2021, 8:08 am)Train8261 Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

Ooo Friend, Bus Friend.

Michael

16 Jul 2021, 5:57 pm #111

(16 Jul 2021, 8:08 am)Train8261 Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Ooo Friend, Bus Friend.

cbma06

2669

16 Jul 2021, 6:11 pm

#112

(16 Jul 2021, 5:57 pm)Michael My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

I wonder if the purple will be for the Peterlee brand + service 55?.

I wonder when the drifter 60 gets painted again will be rear red and front light blue and service 20 streetlites have red at rear with purple at the front half.

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cbma06

16 Jul 2021, 6:11 pm #112

(16 Jul 2021, 5:57 pm)Michael My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

Storx

4688

16 Jul 2021, 6:12 pm

#113

(16 Jul 2021, 5:57 pm)Michael My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

You missed the 39/39A. Wouldn't be surprised to see some of them stay corporate though (9 and X6 in particular) with the 39/39A replacing the 9.

My guess:

Pink: 2/2A
Grey: 33/38/38A/938
Purple: 35/55 (Serves Peterlee)
Blue: 61 (Drifter Connection)
Dark Red: 39/39A
Corporate: 9/X6

Storx

16 Jul 2021, 6:12 pm #113

(16 Jul 2021, 5:57 pm)Michael My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

ne14ne1

1526

17 Jul 2021, 7:10 am

#114

https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

ne14ne1

17 Jul 2021, 7:10 am #114

https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

Dan
Site Administrator

18144

17 Jul 2021, 7:17 am

#115

(17 Jul 2021, 7:10 am)ne14ne1 https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

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Dan

17 Jul 2021, 7:17 am #115

(17 Jul 2021, 7:10 am)ne14ne1 https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

Andreos1

14274

17 Jul 2021, 8:28 am

#116

(17 Jul 2021, 7:17 am)Dan It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

Sent from my iPhone using Tapatalk

So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

(17 Jul 2021, 7:10 am)ne14ne1 https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

Wonder if it applies to that other bus company in Washington or just the S&D company?

'Illegitimis non carborundum'

Andreos1

17 Jul 2021, 8:28 am #116

(17 Jul 2021, 7:17 am)Dan It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

Sent from my iPhone using Tapatalk

(17 Jul 2021, 7:10 am)ne14ne1 https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

Wonder if it applies to that other bus company in Washington or just the S&D company?

'Illegitimis non carborundum'

ne14ne1

1526

17 Jul 2021, 9:48 am

#117

(17 Jul 2021, 7:17 am)Dan It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

Sent from my iPhone using Tapatalk

All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful…. Huh

ne14ne1

17 Jul 2021, 9:48 am #117

(17 Jul 2021, 7:17 am)Dan It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

Sent from my iPhone using Tapatalk

All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful…. Huh

JP6004

1833

17 Jul 2021, 10:17 am

#118

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

Well it is only one, we dint know what the rest say yet

JP6004

17 Jul 2021, 10:17 am #118

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

Well it is only one, we dint know what the rest say yet

54APhotography

901

18 Jul 2021, 7:00 am

#119

More fruit on offer on Wearside.. 8336/8338 into the fray

8336 NK11HJG | Optare Versa V1110 8336 travels along the A18… | Flickr
8338 NK11HKT | Optare Versa V1110 8338 travels along Station… | Flickr

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

'Bright Berries' on the back of 8338

54APhotography

18 Jul 2021, 7:00 am #119

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

'Bright Berries' on the back of 8338

Dan
Site Administrator

18144

18 Jul 2021, 8:14 am

#120

(17 Jul 2021, 8:28 am)Andreos1 So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

Not sure what you're getting at here.

As has been said previously, the buses are being re-allocated due to the fact that the "Black Cats" branded Wright Streetlites are Euro 6, and Newcastle are implementing a clean air zone which would require Euro 6 buses to be allocated to routes going into the city. The Euro 5 buses being re-allocated to the routes which currently have Euro 6 buses allocated to them are being repainted into a new livery as a result.

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

The fact that you're even raising this as a point means that the rear advertising on this bus is effective. It's caught your attention and you've read it.

Each of the nine buses will have a different rear advertisement, with one eye-catching message in a big bold font, with supporting messaging attached to it. 'Fruitful' is the grab here, with supporting messaging for the Washington Local saver ticket (£15 for unlimited travel around Washington).

I'll quite happily admit that I don't particularly like the Sunderland District liveries, but if you compare that against the rear of the buses on this route currently (https://flic.kr/p/WASQPx), I think there's a very clear winner as to which one is communicating the service offering (fares, route, and features) more effectively. Alas, the fare quoted on the rear of all the Streetlites is for the Sunderland Local saver, which isn't actually valid beyond the A19 and is cheaper than the equivalent local saver ticket for Washington...

(18 Jul 2021, 7:00 am)54APhotography 'Bright Berries' on the back of 8338

...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.

8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:

Go North East 8332 NK11 HJC by North East Transport Photos, on Flickr

Dan

18 Jul 2021, 8:14 am #120

(17 Jul 2021, 8:28 am)Andreos1 So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

(17 Jul 2021, 9:48 am)ne14ne1 All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….

(18 Jul 2021, 7:00 am)54APhotography 'Bright Berries' on the back of 8338

...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.

8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:

Go North East 8332 NK11 HJC by North East Transport Photos, on Flickr

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