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Sunderland District | A new network of brands for services in Sunderland

Sunderland District | A new network of brands for services in Sunderland

RE: Go North East - Recent Repaints
(07 Jul 2021, 4:43 am)Dan wrote No, but four Berries should be in service by the end of the week.


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Have these transferred to Deptford yet?
Ooo Friend, Bus Friend.
RE: Go North East - Recent Repaints
(11 Jul 2021, 2:24 pm)Michael wrote Have these transferred to Deptford yet?

There was 2 there when I left work on Friday afternoon (arrived Thursday I believe)
RE: Go North East - Recent Repaints
According to bustimes.org, it looks like 8331 and 8335 are to be repainted in to the "Berries" livery, but its 8335 is still out in service so it looks like 8331 - 8338 are allocated to the 2/2A.............

8329/8330/8331 as spares, replacing the Euro 6 Go North East Livery Streetlites?
Ooo Friend, Bus Friend.
RE: Go North East - Recent Repaints
(14 Jul 2021, 5:39 pm)Michael wrote According to bustimes.org, it looks like 8331 and 8335 are to be repainted in to the "Berries" livery, but its 8335 is still out in service so it looks like 8331 - 8338 are allocated to the 2/2A.............

8329/8330/8331 as spares, replacing the Euro 6 Livery Streetlites?

euro 6 livery?
RE: Go North East - Recent Repaints
(14 Jul 2021, 6:39 pm)ne14ne1 wrote euro 6 livery?

Oops, that was meant to say Euro 6 "Go North East" livery streetlites
Ooo Friend, Bus Friend.
Go North East - Recent Repaints
(14 Jul 2021, 9:37 pm)ne14ne1 wrote Those colours clash terribly.


Doesn’t look to bad as it’s darker, I thought the orange and red on the 56 clashed terribly


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Go North East - Recent Repaints
(15 Jul 2021, 10:16 am)Adrian wrote They go together quite nicely tbh, but the Sunderl And District stands out like a sore thumb.


Should of painted the front half in SDO colour and if it had to be branded then there could of had blue berries


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RE: Go North East - Recent Repaints
(16 Jul 2021, 8:08 am)Train8261 wrote Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?
'Illegitimis non carborundum'
RE: Go North East - Recent Repaints
(16 Jul 2021, 9:57 am)Andreos1 wrote Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?
Red Tomato Sauce  Wink
Kind Regards
Tez
RE: Go North East - Recent Repaints
(16 Jul 2021, 9:57 am)Andreos1 wrote Gonna be knackered if they're colour blind!

So we have the berries and burnt sausages floating around already. Wonder what other names there's going to be?
Blue bananas...

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RE: Go North East - Recent Repaints
(16 Jul 2021, 10:37 am)streetdeckfan wrote Blue bananas...

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Sounds like a trippy Ready Steady Cook
RE: Go North East - Recent Repaints
(16 Jul 2021, 8:08 am)Train8261 wrote Dan has put this up on twitter about the Sunderland District brand

https://twitter.com/Dan3942/status/14159...95840?s=19

My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect
Ooo Friend, Bus Friend.
Go North East - Recent Repaints
(16 Jul 2021, 5:57 pm)Michael wrote My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect


I wonder if the purple will be for the Peterlee brand + service 55?.

I wonder when the drifter 60 gets painted again will be rear red and front light blue and service 20 streetlites have red at rear with purple at the front half.


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RE: Go North East - Recent Repaints
(16 Jul 2021, 5:57 pm)Michael wrote My guesses would be:

Pink: 2/2A
Grey: 33/38/38A/938 and X6
Dark Red?: 35
Blue: 61
Purple: 9

There's 1 less colour for the 55 - unless its sharing with the 35?

Brands not going....

Prince Bishops
Drifter
City Rider
X-Lines
Sunderland Connect

You missed the 39/39A. Wouldn't be surprised to see some of them stay corporate though (9 and X6 in particular) with the 39/39A replacing the 9.

My guess:

Pink: 2/2A
Grey: 33/38/38A/938
Purple: 35/55 (Serves Peterlee)
Blue: 61 (Drifter Connection)
Dark Red: 39/39A
Corporate: 9/X6
Site Administrator
Go North East - Recent Repaints
(17 Jul 2021, 7:10 am)ne14ne1 wrote https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?



It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.


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RE: Go North East - Recent Repaints
(17 Jul 2021, 7:17 am)Dan wrote It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.


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So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

(17 Jul 2021, 7:10 am)ne14ne1 wrote https://flic.kr/p/2mbzNvV

Will ‘fruitful’ tempt some people out of their cars?

Wonder if it applies to that other bus company in Washington or just the S&D company?
'Illegitimis non carborundum'
Ne14ne1
(17 Jul 2021, 7:17 am)Dan wrote It stands a better chance than Black Cats, where messaging like this was small and not particularly noticeable.

You might not like the livery, but you cannot dispute that.

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All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….   Huh
RE: Ne14ne1
(17 Jul 2021, 9:48 am)ne14ne1 wrote All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….   Huh
Well it is only one, we dint know what the rest say yet
RE: Go North East - Recent Repaints
More fruit on offer on Wearside.. 8336/8338 into the fray 

8336 NK11HJG | Optare Versa V1110 8336 travels along the A18… | Flickr
8338 NK11HKT | Optare Versa V1110 8338 travels along Station… | Flickr

(17 Jul 2021, 9:48 am)ne14ne1 wrote All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….   Huh

'Bright Berries' on the back of 8338
Site Administrator
RE: Ne14ne1
(17 Jul 2021, 8:28 am)Andreos1 wrote So a flaw in one livery and it's 'not very noticeable' messaging means that we end up with this new livery?
Would have thought it cheaper, more efficient and more effective to redesign the rear of the vehicle, rather than pay a design agency to come up with a brand new livery (along with all of the associated costs in doing so).

Not sure what you're getting at here.

As has been said previously, the buses are being re-allocated due to the fact that the "Black Cats" branded Wright Streetlites are Euro 6, and Newcastle are implementing a clean air zone which would require Euro 6 buses to be allocated to routes going into the city. The Euro 5 buses being re-allocated to the routes which currently have Euro 6 buses allocated to them are being repainted into a new livery as a result.


(17 Jul 2021, 9:48 am)ne14ne1 wrote All the other rear ends recently done really promote the bus. They talk about being green, no parking hassle, charging available, comfy seats, tables etc.
This one says… fruitful….   Huh

The fact that you're even raising this as a point means that the rear advertising on this bus is effective. It's caught your attention and you've read it.

Each of the nine buses will have a different rear advertisement, with one eye-catching message in a big bold font, with supporting messaging attached to it. 'Fruitful' is the grab here, with supporting messaging for the Washington Local saver ticket (£15 for unlimited travel around Washington).

I'll quite happily admit that I don't particularly like the Sunderland District liveries, but if you compare that against the rear of the buses on this route currently (https://flic.kr/p/WASQPx), I think there's a very clear winner as to which one is communicating the service offering (fares, route, and features) more effectively. Alas, the fare quoted on the rear of all the Streetlites is for the Sunderland Local saver, which isn't actually valid beyond the A19 and is cheaper than the equivalent local saver ticket for Washington...


(18 Jul 2021, 7:00 am)54APhotography wrote 'Bright Berries' on the back of 8338

...which promotes the 15-minute frequency on this route to Sunderland University in the supporting messaging.

8332 carries 'sweet deals' promoting the £3.50 GoLocal Sunderland day ticket:

[Image: 51317696963_5d8f0d712d.jpg]Go North East 8332 NK11 HJC by North East Transport Photos, on Flickr