(10 Jul 2014, 6:03 pm)aureolin wrote X84/X85 seem really popular, but I've only used it twice each way. Both in the last fortnight. I had noticed that there is very little movement with alighting out of Newcastle on both services. My trip on both the X84 and X85 actually had no alighting until Corbridge. The way back is a different story. Although I only used the X85 twice to travel back, I had noticed that it tends to pick passengers up all the way to Heddon travelling on to Newcastle. The only concern I had is that although the services were really popular (27 on one trip), the most fare paying customers picked up in a single trip was 4.
I don't think competition is a vicious circle mind, and I think the creation of the X84/X85 may back that up? We arguably wouldn't have the service if GNE didn't see a gap in the market. In this case Arriva not looking after their customers.
I do think at the same time though that GNE have neglected customers in North Sunderland and Co. Durham for example. North Sunderland has been chopped and changed more times than a butcher's meat cleaver, and even had things like SimpliCity thrown at it. Customers have remained loyal to Stagecoach though it would seem? Perhaps something Stagecoach are doing right? I don't know. County Durham is a similar story, and customers are quite heavily under-served. Sure enough there's the angel and Prince Bishops services, which are quality services in my opinion. Problem is though that it only goes into Durham Bus Station. There's no connection so customers living in Durham can't really take advantage of them.
I wholeheartedly believe most competition is to bite back at another operator - or at least in recent cases it has been.
Service OK1 would still be here today if Arriva didn't get their knickers in a twist about Go North East stealing some of their passengers. To my memory, Arriva introduced more services or services to a higher frequency to combat the OK1, and they succeeded. Was it after the X7's introduction that Arriva focussed more on that neck of the woods? I know that the passenger numbers would have decreased on the ANE services with the introduction of GNE service X7... If they started focussing on that neck of the woods more after service X7's introduction, it backs up my point even further.
Anyway, if Arriva left GNE to be content with their Bishop Auckland - Darlington - Middlesbrough express service, the OK1 would still be here today and the X84/X85 wouldn't have been introduced. Go North East knew that service 685 was inundated with complaints (we've seen countless news articles from Hexham), and most were related to the issues in regards to reliability - buses not showing up after breaking down or being excessively late due to the trip being so long - and also the issue of the allocation provided not being low floor. Go North East heavily advertised the service at the time as being operated 'locally' with a spare vehicle always being available in the bus station whenever possible. In addition, they also marketed the service as being fully low-floor, something which, at the time, service 685 could not boast about.
Like I said before, if a service has to be cut or withdrawn due to competition from another operator, the 'victim' of this is more than likely going to bite back by introducing a new service or altering another service so that it keeps the other operator on their toes. The 'victim' is going to do their research beforehand though, and if they pinpoint a service whereby the other company has neglected its passengers, they're going to identify that as the company's weak point.