None of them! but then again I'm a cynical sod that's not easily impressed by flashy gimmicks.

The very idea of using phrases like desire is enough to make my skin crawl and the sentiments are not used by anybody not in the industry or at least act like they are, can use these phrases all you want but it only takes something like one annoying drunk to get on a bus and the very idea of a bus being desirous is gone, especially when half the bottle of his plonk is now on the floor.