(01 Aug 2022, 11:05 am)Adrian wrote I know Sunderland don't have theirs anymore, but regarding the bit in bold, I wonder why this is so difficult for Newcastle? I'm assuming a large proportion of fans, who also use public transport, are Magpie Mover ticket holders. If that is the case, then Network One have post codes along with the number of tickets in circulation? Why not actually do something with this data, and look to plan match day services around it?

Of course, the added difficulty at the minute, is that there's not a day that goes by without masses of service cancellations. If you've only got X number of drivers to go around, then you're impacting service work elsewhere to put on these extra buses. I can't imagine there being a huge influx of volunteers for overtime or rest day working, when there's a football match on. 

But if/when the driver situation is sorted out, they really should be looking at this data more closely.

The data has existed as long as Magpie Mover has existed. It will obviously evolve slightly from season to season, but I don't imagine there will be a sudden drop off in one post code area and massive increase in another.
It was there well before the current driver situation.

I genuinely don't know why someone, somewhere hasn't looked at it and done something productive with it. Whether it be data from the clubs or as you say, Network Ticketing.

I get there may be GDPR concerns, but a quick disclaimer relating to using the data for route planning will be easy enough to introduce.
This is information that can be used in a manner that helps the balance sheet and increases customer satisfaction. Everyone is a winner. Surely?