(01 Aug 2022, 5:51 pm)Unber43 wrote Clearly there is demand off that road, have u seen the traffic at 5pm

Where's it going to and from though? Is it turning off at Whitemare Pool towards Shields?
Straight on towards The Boldons or Sunderland?
Right towards Washington or Chester?
Somewhere else? 

What about the North bound trips? Newcastle? Saltmeadows Road? Various other points? Team Valley?

That's why analysing the traffic flows and finding out where these people are travelling from is key to an operator succeeding in getting cars off the road. 
Guess work won't make the buses work. We've seen that already.
I agree public transport needs to be improved along that section btw. It's obvious by the number of cars that there's either no alternative or a very poor one.