This may sound a bit too simple however
MD1 (Match Day service 1)
Express Service leaves Eldon Sq Bus Station Express service - stops at Washington Galleries -CLS - Stanley - Consett bus stations
MD2
308- 309 service to Blyth except Express non stop to Battlehill
MD3
X21 non stop to CLS then to Durham
If NUFC are on board to encourage travel by public transport too
A 70 seater Double Deck bus at say £2 per person £140 for an hours worth of journey
Many people don't use buses as they feel it takes too long and stops at every stop but creating Express buses and limited stop may change the percepttion
Look at 41 and 41A service one of the services go via Wiltshire Drive however passengers think it's longer and takes too long it adds about 1-2min onto the journey
Same as 310 and 311 via Mullen Road and High Farm compared to 309 adds an extra 2-3mins but people perception is that it takes too long
Look at the X39 why do people use that service as oppose to the 309 service? It's down to limted stops and speed it's what customers want
RE: Coast Road - Matchday services for evening kick offs