(03 Oct 2023, 11:36 pm)streetdeckfan wrote As for MG, I really do think his heart was in the right place, but he was screwed over by the pandemic. Passenger numbers had actually started increasing after he implemented the changes, so obviously something was working, had he become MD a year or two earlier, perhaps GNE would be in a much stronger position now?
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Passenger numbers are irrelevant though when you slashed the fares in the process. At the end of the day he was there to make a profit.
If I slashed the fares by half using economics then you need the passenger numbers to double on that route and it didn't happen and never was going to.
At the end of the day it's better to have 15 passengers on the bus all paying an average of £6 than 28 passengers paying an average of £3 especially if 3 of those are unruly little kids pissing everyone off who wouldn't be anywhere near it at the higher price.
If my only task was to get passenger numbers up I'd just make the buses free, I'd do the job but I'd 100% expect to be sacked at the same time.